Upper Playground

The founder and CEO of Upper Playground is Matt Revelli. Upper Playground began in 1998.

The idea of “Upper Playground” is thatthey strive to reach and surpass each elevated level of playing or creating in any sense.UP continually try to push the boundaries in all areas ventured.

At the time [of launching] in 1998, clothing brands targeted towards one particular cultural group, such as skaters or surfers or musicians, had no overlapping characteristics. Upper Playground was founded with the belief that numerous social influences such as art, music, skateboarding, basketball, and street life could be combined into one brand of clothing that celebrates contemporary urban lifestyle without excluding anyone.

A lot of cool folks have been seen sporting our gear: Artie Lange (from the Howard Stern Show), Aesop Rock, Greg Fitzsimmons, Robin Williams, Gym Class Heroes, The Pack, Zach Gilford (actor on Friday Night Lights).